Track and analyze user behavior during the checkout process with Paytring’s Quick Checkout. Here’s a breakdown of key events and how they enhance your analytics:

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Key Events

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begin_checkout

This event signifies the start of the checkout process. It captures details such as:
  • Items in the cart
  • Total value
  • User information (if logged in)
  • Relevant pricing details
Example Payload: 
{
  "event": "begin_checkout",
  "event_label": "begin_checkout",
  "event_category": "ecommerce",
  "value": "1049.00",
  "currency": "INR",
  "shipping": "5.99",
  "shipping_tier": "Ground",
  "items": [
    {
      "item_id": "string",
      "item_name": "string",
      "item_variant": "string",
      "affiliation": "Quick Checkout",
      "price": "string",
      "currency": "string"
    }
  ]
}

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add_shipping_info

This event indicates that the user has provided their shipping details. It includes additional information such as:
  • Shipping address (city, country, line1, line2, name, etc.)
  • Shipping handle
  • Shipping charges

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purchase

This event signifies the completion of a purchase. It includes detailed order information, marking the successful processing of the order.

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Send Custom Cart Data to Your Analytics Stack

With Paytring’s Quick Checkout, all cart attributes—including custom fields like rp_id, track_code, source_code, and more—are automatically pushed to your analytics platforms. This ensures deeper insights, better attribution, and actionable data.

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Seamless Integration with Analytics Tools

Paytring supports all major analytics platforms, including:
  • Mixpanel
  • Google Analytics (GA4)
  • Google Tag Manager (GTM)
Example: If your cart includes: 
{
  "rp_id": "CAMPAIGN_1234",
  "track_code": "SUMMER24",
  "source": "newsletter"
}
These attributes will appear in your event data across analytics dashboards, enabling segmentation, funnel analysis, and campaign attribution.

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Benefits of Analytics Sync

  • ✅ Campaign Attribution: Identify which marketing efforts drive revenue.
  • ✅ User Segmentation: Create granular cohorts using custom attributes.
  • ✅ Funnel Optimization: Pinpoint drop-off points with more context.
  • ✅ A/B Testing Insights: Correlate test variants with real checkout behavior.
  • ✅ Zero Manual Tagging: Automatically sync all data passed through Quick Checkout.
This powerful visibility empowers your marketing, product, and data teams to optimize campaigns, product offerings, and customer journeys—without additional development effort.